How To Add Barcode and Redemption Code For Facebook Offers?

Yesterday, we talked about a latest marketing and advertising feature introduced by Facebook called Facebook Offers. Facebook Offers let you promote your brand or products by giving out rewards to people who visit your website or your brand's physical location (office, store etc). These rewards can be anything, from an ebook to a small gift hamper to an entry into a lucky draw for a larger prize. It is the next step in Facebook marketing, and you can be one of the first ones to make use of this feature. We have already talked about what Facebook Offers. Today, we'll talk about the different types of offers, and how to add Redeem codes or Barcodes for people to be able to redeem your offers.

Types of offers

There are three basic types of offers.

• In Store Only - Can only be redeemed by visiting your brand's physical location (store, shop, office etc)
• Online Only - Can only be redeemed by visiting your website
• In Store and online - Can be redeemed both ways

For Online redemption, you will need a redeem code, which can't be used In Store Only. Similarly, barcode can only be used for In Store, and not online.

Adding a barcode to your offer

Barcodes can be added when you create an In Store offer. They can be scanned easily, and then used to redeem your promotion or discount offers. To add a barcode, click on the barcode icon ( ) once you've entered a headline for your offer.

Add a barcode here. You can enter a 12-digit Universal Product Code (UPC-A) barcode, or a 13-digit EAB barcode ( click here for the Wikipedia article on barcodes). Make sure you format the number properly. Preview the barcode to see how it looks, and make sure it is readable. Most smartphones nowadays can scan barcodes through the use of an app if they have a camera with focus. People will be able to scan this barcodes right from their smartphones.

Adding an online redemption code

Adding an online redemption code is easy, If you want people to enter a code on your website to receive a discount, then choose an Online option. Create your offer as discussed in the previous post.

Enter the web address where people can get your offer, and add a redemption code (max 50 characters). Click Next, and you're done.

How does it work?

When someone claims your offer, they get an email with detailed instructions on how to redeem the offer, along with barcodes and/or redemption codes. They will also get your terms and conditions with the expiration date included.

(Please note that these barcodes and redeem codes aren't designed to prevent people from redeeming your offer multiple times)

Have any questions in mind? feel free to ask. We'll be obliged to help :)

Source : mybloggertricks[dot]com

Guest Blogging For Backlinks - What Does Google Think?

Guest blogging is a very popular way of getting backlinks for a site. It is an effective marketing strategy for a blog, and allows you to publicize you content to places beyond your reach. In short, guest blogging is when you write for another website, free of charge, in return for a backlink (or two). And we have already talked about how linking is important for your website. But doesn't it all look a bit convenient? As in, anyone can write (or spin) articles, and get them published on other websites and get more links to rank higher in Google? Here is Google's take on the subject, along with some best practices.

Is guest blogging worth it?

So, is guest blogging is worth it, and is it beneficial for a site or site owner? Well, there is no simple one-line answer to that. First, think about what are the best case and the worst case scenarios in guest logging?

The best case scenario would be when you are a good quality writer, and have something valuable to contribute to a website. From Google's viewpoint, it's all about quality. In the case of the top bloggers out there, they can post as many guest posts as they want, and the host websites should be glad of gaining something useful. Even if you're not a well known bloggers, but you can write well and create new and unique content, then it's your opportunity to get known in the world out there while making links. In such cases, you can dish out as many guest posts as possible, and build links to your heart's content.

But some people obviously don't know where the line exists...

Knowing when to stop

Sadly, this in no Utopia, and when there's an advantage, it's bound to be exploited. Sure, guest posting is a great way to build your links and traffic. But a lot of bloggers out there have started exploiting this to their advantage,

A guest post is only good as long as it's valuable, and has something to contribute. People often write one blog post, and submit it to multiple blogs as "unique" posts. When more than one blog accepts those posts, they become duplicated, hence putting the blog's integrity at stake. While this may not harm the guest blogger directly, it will effect his reputation.

Article spinning is a very popular practice as well. People write one article, and rewrite it multiple times and change the wording so it won't be picked up in a plagiarism checker. This might be smarter than submitting the exact same article to multiple blogs, but it still is dumb, and a noob's way out of things. And this is where Google steps in.

If Google detects that you have submitted similar guest posts then all those backlinks might be discarded. So far from proving useful to your website, it'll only be considered as spam, and will be a waste of your time.

So, it's important to know the line, and when to stop, because pushing it too far could have adverse consequences. Follow this basic ethic in guest blogging, and spread it to others too! Cheers :)

Source : mybloggertricks[dot]com