Well from the looks of it, this rumor is only half true. The 'half-true' part is the keyword here though. Google is not completely shutting down the whole service. It has only shut down FeedBurner APIs. We'll talk more about them later in this post
Why Google Shuts down products?
To see if Google can really shut down FeedBurner, we first need to look at why Google shuts down products in the first place. A couple of months back, Matt Cutts uploaded a video, in which he discloses why Google will shut down some products. Long story short, there can be various reasons. The most obvious one is resource limitation. As big as Google appears to be, it still does not have unlimited resources. And if a project is consuming too much resource without replenishing them, then it has to be shut down.
Google will also shut down products that are outdated. For example, Orkut got outdated quite a while ago, so it had to be shut down to make room for the likes of Buzz and Google+.
So the next question is, is FeedBurner worthless to Google?
How Google sees FeedBurner?
Source : mybloggertricks[dot]com
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